A user should be able to look at a page and instantly recognize what is the path he is supposed to take.
So, here is a question for you:
Can a user go through your conversion funnel without being able to read a single word on your website?
In most cases, no.
Very often there is a secondary element on the website that happens to pop-out more then the call-to-actions, and distract the user from the awesome conversion path you designed.
There is an easy way to check if this is the case:
Become a drunk user.
With a simple click on the app's icon, you will be able to browse through any website with a blurry vision and test the UX design of any website.
Why is this different than taking a screenshot and applying a gaussian blur?
- It's faster
- You can navigate the full website without taking dozens of screenshots
- You can click on any element and actually go through the conversion funnel
- You can activate it and deactivate it at any time with 1 click
Once you find some elements on you website for which you want to improve the visual hierarchy, here are a few things you might want to play around with:
Size
Contrast
Colour
Shape
Position
Whitespace and padding
Developers: Simone Magazzù & Giacomo Grazioli
Mentions:
As far as I can tell, the phrase The User is Drunk can originally be attributed to Will Dayble.
Extore is a team of professionals who are passionate about creating extensions for web browsers. This devotion also gives us opportunity to appreciate work of other people. We get inspired by useful, open source extensions made by developers all over the world. Our strong belief is that one should share helpful add-ons with others. That’s why we’d like to present you our ever-growing list of favourite extensions that have inspired us. Moreover, as you probably have already learned, sometimes struggling for the best brings an end to the good. Talking about add-ons it often turns out that an upgrade is worse then previous version. Also it can become really tricky to get back to the beloved version of your favourite extension. That’s why we’re going to make not only the latest, but all versions of our favourite (and we hope yours too) add-ons available for download. No more compromises, just stick to the version you really like!
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