TurnX – Powered by LotLinx

Description

Introducing the TURN Extension - LotLinx’s new chrome extension allows you to utilize the full power of LotLinx’s artificial intelligence platform to match buyer demand to specific vehicles according to each dealer’s inventory sales goals.

With the TURN Extension, our artificial intelligence platform utilizes billions of rows of data to provide an equilibrium equation of effective pricing and the right time to market your vehicle to maximize full profit margin potential. All of this data and recommendations to price and promote vehicles creates transparency within the dealership therefore creating a connection between GM to the Sales department to the Marketing department to the Inventory department. Now each department knows which vehicles are being promoted and what it’s priced at at any point time.

Features that you can look forward to be using and viewing are:

Boosting
LotLinx’s artificial intelligence platform now offers the ability to recommend when to promote the vehicle. We call this “Boost”. Boosting a vehicle is effectively advertising and promoting the vehicle through the LotLinx machine learning omnichannel platform to capture moments in order to drive shoppers to your VDP’s. Being informed and alerted on when to promote your vehicle will help reduce any digital wastage and maximize full profit potential.

Price Recommendation
LotLinx’s artificial intelligence platform now offers a Price Recommendation that allows you to compare what you have listed to what you could price based on LotLinx’s proprietary shopper and market data. Price discounting is not the only lever you have, especially when you have access to shopper demand data at a moment's notice.

Buyer Demand
LotLinx’s proprietary Shopper Demand Market Index now allows you to uniquely view the number of shoppers and the rated demand in your market area for that vehicle. The graph allows you to view whether the demand is High or Low therefore providing you more information on how you wish to manage the vehicle

VDP <> Price Graph
This graph provides the view of Google Analytics VDP data for that particular vehicle with a cross reference to Price that will now provide a view on the relationship between Price and VDP’s by calendar days.

3rd Party Listing Badges
LotLinx has now started to compile badges and rankings at the vehicle view from the three (3) leading listing portals: CarGurus, Autotrader and Cars.com. This provides informative context based on your current price in one view.