Pixis AI

Description

Pixis AI Optimizer is an Artificial Intelligence-led cross-platform optimization plug-in that seamlessly integrates with multiple digital advertising platforms to increase the efficiency of digital marketing campaigns multifold. This versatile plug-in empowers marketers to achieve campaign goals through robust bid setting, specific targeting, and optimization of ad creatives.

Pixis AI Optimizer is built to track, compare, and improve the performance of campaigns across platforms like Facebook and Google. Pixis’ AI Optimizer analyses billions of data points and runs experiments with cohorts within your target audience. Based on the results, Pixis AI Optimizer works as an adjunct to your Ad Manager Account and recommends action on individual elements like Ad Sets and Campaigns. These actions include automating ad delivery to newer related cohorts with high conversion potential and changing bids to place on top-ranking positions for search results. Using effective strategies through an intensive reiterative process, Pixis AI Optimizer can also hyper-personalized targeted ads to enhance CVR and reduce CPA.

Pixis AI Optimizer records optimal bids and budgets to make the most out of the allotted budget. Pixis AI Optimizer minimises the dependency of Campaign Managers by making creative tweaks and refreshing creatives depending on the audience’s past behaviour or funnel status. Pixis’ AI Optimizer identifies hidden audiences and explores unconventional targeting parameters to reduce CAC and maximise ROI.

Pixis AI Optimizer helps marketing teams run campaigns across platforms with a single tool. With a single exhaustive dashboard with features that are designed to not only manage execution but also handle creative fatigue and improve targeting. Detailed platform-level performance data and campaign comparison reports can be used to make long strategy decisions.