Extensions inspire

ObservePoint Tag Debugger



ObservePoint Dev

Developer Tools






January 20, 2021

Webstore Link:

Developer's site:


ObservePoint’s TagDebugger is a free Chrome Extension for troubleshooting analytics and marketing tags on your live website. TagDebugger captures page-load and event-triggered requests for marketing and analytics tags and parses them into a human-readable format, allowing for easy tag debugging.

TagDebugger is the first step towards comprehensive and efficient governance of your analytics and marketing tags. ObservePoint’s full suite of analytics testing and tag governance solutions can help you:

Scan batches of pages or sequences of actions to verify accurate data collection
Monitor your live implementation for errors in analytics tracking and variable formatting
Test analytics in development and staging environments before releasing into the wild
Receive notifications whenever your implementation fails expectations

Schedule a demo to see how ObservePoint can help you automate and scale analytics testing and tag governance on your entire website: https://www.observepoint.com/request-pages/webassurance-demo-request/

TagDebugger is designed to help you debug analytics and marketing tags on a page-by-page basis. After installing the TagDebugger extension, you will see a new tab in your Chrome Developer Tools. Simply open this tab, refresh the page, and you will see which marketing and analytics tags are firing on your website.

For each tag, you will see the following information:

Tag Name (e.g. Google Universal Analytics, Adobe Analytics, Ensighten, Floodlight)
Account (e.g. UA-12345678, mywebsite)
Category (e.g. Analytics, Advertising, Social, Tag Management)
Status (standard HTTP response codes)
Request size/Response size
Total Time/Latency

Basic Debugging
Clicking into each tag allows you to see the server request formatted as an easy-to-read, categorized hierarchy of variables. You can also view the actual request in both its HTML-encoded and decoded formats.

To clear the log, simply click the “Clear tag requests” button at the top of the extension’s interface.

Debugging on-click events and cross-domain tracking
By default, TagDebugger clears the log of requests upon navigating to a new page. By toggling the Record button in the extension’s interface, users can make the log persist when navigating from page to page. This will assist in troubleshooting on-click events and cross-domain tracking.

Downloading data
Users can download a tab-delimited copy of the request log by clicking on the “Export data” button at the top of the interface. This data will appear in your Downloads folder as observepoint.data, and may be limited by the size of the data in the panel

TagDebugger is an excellent alternative for anyone who may currently use one or more of the following solutions: WASP, Charles, Fiddler, OmniBug, Adobe Debugger, or Tag Inspector.

To use this extension, follow these five easy steps:

1. Ensure the extension is enabled by selecting More Tools from the Google Chromes’ ellipses menu, then selecting Extensions, and verifying the ObservePoint TagDebugger is enabled.

2. Open the Chrome Developer Tools. (On Windows and Linux, press Control-Shift-i. On Mac, press Command-Option-i.)

3. Select the ObservePoint panel.

4. Refresh the page you are on.

5. Click on a tag to start debugging.

By installing this extension, you agree to the ObservePoint Terms of Service at http://www.observepoint.com/privacy-policy

For more information on the TagDebugger tool, visit: https://www.observepoint.com/tag-debugger/

What has inspired us?

Extore is a team of professionals who are passionate about creating extensions for web browsers. This devotion also gives us opportunity to appreciate work of other people. We get inspired by useful, open source extensions made by developers all over the world. Our strong belief is that one should share helpful add-ons with others. That’s why we’d like to present you our ever-growing list of favourite extensions that have inspired us. Moreover, as you probably have already learned, sometimes struggling for the best brings an end to the good. Talking about add-ons it often turns out that an upgrade is worse then previous version. Also it can become really tricky to get back to the beloved version of your favourite extension. That’s why we’re going to make not only the latest, but all versions of our favourite (and we hope yours too) add-ons available for download. No more compromises, just stick to the version you really like!